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How to Design better print ads

1. Headline: On the average, five times more people read the headline than the body copy. If consumers like the Headline they will go on to read the body copy. The Headline is what brings them in. The headline must be easy to understand and state the reason why the consumer should continue on and read the body copy.

2. News and headlines: Readers buy consumer magazines and newspapers to read the articles. If you have real news such as updates to your product or service or recent innovations make sure you put them in the headline.

3. Localize headlines: In local advertising, sometimes it pays to include the name of the city in your headline.

4. Talk to Your Prospects: When a specific group consumes your product; Speak to them in your headline - Travelers, Brides, business owners?

5. Buyers Will Read Long Copy: Readership falls off rapidly up to 50 words, but drops very little between 50 and 500 words. Potential buyers will read longer into an ad. Peak their interest with the headline, and then sell them in the copy.

6. Before and After Ads: Before and after advertisements get better than average readership. The contrast seems to work well. Consumers tend to comprehend them well.

7. Photos vs. Art: Photos work better than drawings most of the time. Consumers prefer to feel things are “genuine.” The photo should help pull readers in. It must be related to the benefit of to the goods you are selling. The photograph has to have story appeal.

8. Captions: Twice as many people read the captions under photographs as read the body copies. Never place a photo without a caption. Because Associated Press Style calls for captions under photos people expect it.

9. Editorial layout vs. Art Layout The more an advertisement looks like the editorial in the magazine the higher the readership on most occasions. The art layout is much easier to get by the President of the company you are representing. A good agency will take the time to convince the CEO that he knows much more about their product that the consumer.

10. Test and Retest Readership has been known to increase with repetition. Continually test new ads against the old ones and run the winner.

July 31st, 2008 Posted by Dennis Gartland II | Business | no comments

Three Keys to Starting An Online Business

Drive and enthusiasm is mandatory to start your own online business… but you also need to know what you’re doing… All the excitement you feel can make you want to jump in headfirst without testing the water.

Don’t jump!

Take a breath and look where you’re going… you’ll get there a lot faster.

Before you find a web designer… or create a product… or waste any time and money on complicated software… start with the fundamentals.

1. Starting an Internet business means BUILDING it from the ground up and that takes some elbow grease

When you put in the effort, you can earn more money, have more free time, and spend your days doing something you love (and getting paid for it!).

However, don’t let your positive attitude get you roped into a business that has no chance of success, and don’t think you can just put up an “instant” website that someone sells you and instantly make a fortune.

Nobody’s going to give you free money.

But if you’re willing to learn and you know where to look for information, you’re already ahead of the crowd.

The truth is, there are more Internet business opportunities out there than any one person could possibly find, and some of them are perfect for YOU! You’ve got to be the one to find them!

2. Start an online business by giving the people what they want

I’ll let you in on the number one secret of Internet business: know what your customers want BEFORE you build your website.

This one simple tip will save you more time and money than any other piece of advice I can give you.

Search engines have made it possible to find anything online… if it’s there.

Your job is to find out what people are looking for - and not finding - that you can then sell them. If people are searching for left-handed bowling balls, then give them left-handed bowling balls.

Your goal is to find an underserved niche market and become the go-to guy before someone else does. And when you do that, you’ve got yourself a genuine Internet business!

3. Get expert help and do it right the first time

Experience is the best teacher, and that’s the way I learned the business. My company, The Internet Marketing Center, is built on the idea of trying something, learning from mistakes, and doing things better each time.

Butt you probably don’t have the time to try, try again… and failure is expensive! That’s why so much of what I do is trying to get people to learn from my mistakes instead of making their own.

It’s essential to arm yourself with information and knowledge. You can read articles and blogs, join a discussion forum where experts share information, or get your hands on online marketing courses, videos, and guides that teach you what you need to know.

You’re going to need to know the basics of website building, writing salescopy, and search engine optimization. Without a structured plan and a little help, that could take a while.

But there’s good news: if you’re willing to learn, you can find teaching tools and resources in every shape, size, and learning style. Whether you want everything you need in a book so you can learn at your own pace, or you’d prefer having a mentor looking over your shoulder every step of the way, it’s up to you to choose the method that suits you best.

It can be a fun and rewarding experience. And when those rewards are sales, you’ll be laughing all the way to the bank!

July 31st, 2008 Posted by Derek Gehl | Business | no comments

Anti Wrinkle Cream Or Oranges?

Anti wrinkle cream can be a wonderful companion in the fight against aging. However - and this is based on my own experience as well as vast research - if nourishing your outer appearance by using a good anti wrinkle cream is all you do to stay young, you’re fighting a losing battle.

Hi, my name is Tom. I have a wonderful secret to share with you. Albeit, a really, really simple secret. So simple, in fact, that you may deem it too simple to actually work when I tell you what it is.

I just turned 40. I look 25. No eye-wrinkles, no sagging anything - I look like I did 15 years ago. No kidding. I can’t go anywhere without getting carded, and when people check my ID, they just about have a heart attack. That, and they ask me what my secret is.

Is it good genes? No it’s not. My two sisters are my age, and they look ten to fifteen years older than me.

…ready for the secret then?

1. I take 1200-2000 milligrams of vitamin C (with bioflavonoids) and large doses of vitamin B (B 50 or Mega-stress will do) every day. I also enjoy eating oranges, which are rich in vitamin C.

If you google “Vitamin C anti aging”, you will find a well of information on the astounding anti-aging benefits of vitamin C.

Less known are the anti aging effects of vitamin B. I learned that secret over 10 years ago, when a 90 year old healer/kinesiologist/chiropractor told me to take vitamin B with every single meal (I usually eat 3-4 meals per day, and take half a vitamin B with each meal) to stay young. Vitamin B helps turn food into energy. Energy is needed for every single function in your body, including the regeneration of tissues like collagen, etc, that keeps you looking young.

You probably won’t find this information on vitamin B anywhere else, because the anti aging effect it has is indirect.

Are you getting this?

2. For years now, morning & night, I’ve been washing my face, followed by using a quality anti wrinkle cream.

…that’s it! I told you it was a simple secret. So simple that a lot of you will not take my advice and start using it. Your loss.

Please remember you will not see instant results from this (with the exception of the anti wrinkle cream, from which you should see results in about a month and a half). What you will be doing right off the get-go, is providing your body with stellar antioxidant support, as well as energy to regenerate and rebuild itself. As time ticks by and people start asking you what the secret to your youthful look is, it’ll be your turn to say: “it’s so simple that if I told you, you probably wouldn’t believe me”.

Don’t forget the part about using a quality anti wrinkle cream - in my experience it is equally important. Before you go buying one, please look out for anti wrinkle cream scams. There is a myriad of anti wrinkle creams out there, and most of them do not work! For great information about this, visit http://antiagingreviews.com

July 31st, 2008 Posted by Tommy Engan | Women | no comments

Six Important Internet Marketing Tips

There are several things you need to know when you want to play on the world wide web. If you were to talk with a search engine marketing consultant, they would have certain tips to give you. There are many websites these days which do have a website which is optimized for search engine marketing. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.

If you talk with search engine marketing services companies to ensure you receive great traffic, much of the attention and questioning will revolve around how many incoming links you have, your content, and how your site is optimized around your main keywords. These factors help determine your ranking in search engines and whether you will show up in the top ten rankings or not. This article will explain six important factors in a brief period of time you should look for when doing search engine optimization marketing.

The first important factor a search engine marketing services company will look into is a competitive analysis. This will help determine which companies are in the top ten rankings for certain keywords and why they are currently there.

The second factor to look into is keyword research to see which keywords are actually used by your prospective audience and how competitive these keywords are. Without proper keywords, your website is not visible to your niche audience searching for what you have to offer.

A search engine marketing consultant will then look at your page optimization. Your pages need to be optimized for the various keywords so that your pages will show up in search engine results for different keywords depending upon the content of a particular page.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

After looking into your website, search engine optimization marketing focuses upon off page optimization such as link building. This is important because search engines place heavy emphasis on links because this way fellow site owners link to you because they find your site to be good information for their audiences.

The final factor to consider is paid search engine marketing. A prominent example of this is Adwords and this allows you to put your information out to your niche audience in a quick manner.

Thinking through a search engine marketing consultant’s thought process, you can see why you need to implement these tips. Without using these tips, you are putting your site at jeopardy of not being able to found by your audience. It is important to put these steps into place before making your site live.

July 31st, 2008 Posted by Kim Williamson | Business | no comments

Must Read Seo Tips

A search engine marketing consultant will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.

Search engine marketing services will focus upon certain areas of your website: your incoming links, the kind of content you have, and your keywords. These are important because there are factors that search engines place great emphasis on when indexing your website. This article will explain those factors and a few others in a brief way.

The first important factor a search engine marketing services company will look into is a competitive analysis. This will help determine which companies are in the top ten rankings for certain keywords and why they are currently there.

The second factor often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing consultant will then look at your page optimization. Your pages need to be optimized for the various keywords so that your pages will show up in search engine results for different keywords depending upon the content of a particular page.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

Off page optimization is important and includes such activities such as link building. Search engines place great emphasis on this because you have to show the value of your website to other website owners who see enough value to link to your website.

You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.

Through this article, you can get an idea of what a search engine marketing consultant deems important. These are important points you should examine closely to make sure you included it with your website development. If you do not use these steps, you are putting yourself at peril of losing traffic you could have had to your website.

July 31st, 2008 Posted by Storm Castle | Business | no comments